If you’re looking to improve your SEO, then you need to start creating pillar content. But what exactly is pillar content? In this blog post, we’ll be taking a deep dive into all things pillar content so that you can start creating more of it for your website.
- 1 What is Pillar Content?
- 2 How does Pillar Content Help with SEO?
- 3 What are the Benefits of Creating Pillar Content?
- 4 How to Create Pillar Content?
- 5 How to Optimize Pillar Content for SEO?
- 6 What are the Best Practices for Creating Pillar Content?
- 7 How often should Pillar Content be updated?
- 8 Examples of Pillar Content
What is Pillar Content?
Pillar content is a comprehensive, authoritative guide on a particular topic. It’s designed to rank highly in search engine results pages (SERPs), attract lots of social media shares, and build trust and credibility with your audience. In other words, it’s the type of content that can help you dominate your niche.
So how do you create pillar content? A good place to start is by brainstorming a list of topics that your target audience is interested in and that you have enough expertise to write about authoritatively. Once you’ve come up with a few ideas, it’s time to do some keyword research to find out which of those topics are most likely to generate traffic from SERPs. Once you’ve zeroed in on a topic, it’s time to start writing!
When writing pillar content, be sure to keep the following things in mind:
– Make it comprehensive: A pillar piece should cover everything there is to know about its topic. Leave no stone unturned!
– Make it well-researched: In order to be authoritative, your pillar content must be backed up by data and expert opinions. Be sure to include plenty of both in your piece.
– Make it engaging: Despite its length, a pillar piece should be easy for readers to get through. That means using lots of headlines, lists, and other formatting techniques to break up the text and make it skimmable.
– Make it evergreen: You want your pillar content to be relevant months or even years down the line, so avoid covering topics that are likely to go out of date quickly. Instead, focus on timeless concepts that will always be relevant to your audience.
How does Pillar Content Help with SEO?
Pillar content is a sort of cornerstone around which you can build the rest of your website’s content. It is lengthy, comprehensive, and covers a topic in-depth. It is the kind of content that people are looking for when they want to learn about something or solve a problem.
Pillar content is also a great asset for your SEO efforts. Not only does it help you attract visitors to your site, but it also gives you an opportunity to rank for long-tail keywords, which can be very valuable in driving targeted traffic.
When used correctly, pillar content can be a powerful tool for boosting your SEO and attracting more visitors to your site.
What are the Benefits of Creating Pillar Content?
One of the main benefits of creating pillar content is that it can help you to rank for a large number of different keywords. This is because pillar content is generally much longer and more in-depth than other types of content, which means that it can cover a lot of different topics and keywords. In addition, pillar content can also help to build up your website’s authority, which can also lead to better rankings. Finally, pillar content can be a great way to attract links from other websites, which can also help to improve your rankings.
How to Create Pillar Content?
Pillar content, also known as cornerstone content, is a long-form, evergreen guide that covers all aspects of a topic in detail. It’s the main resource that you want people to find when they search for terms related to your niche.
Pillar content should be:
-Thorough: It should cover all aspects of a topic in detail.
-Evergreen: It should never go out of date.
-Authoritative: It should be written by an expert on the subject.
-Linkable: It should contain links to other related resources on your site.
To create pillar content, start by brainstorming a list of topics that you want to cover in depth. Once you have your list, do some research to find out what type of content already exists on those topics. Then, outline your piece and start writing!
As you’re writing, keep SEO in mind and include plenty of relevant keywords and phrases. Once you’ve finished writing, edit your piece for clarity and conciseness. Then, publish it on your site and promote it through your social media channels and email list.
How to Optimize Pillar Content for SEO?
Pillar content is a type of long-form, evergreen content that covers a wide range of topics related to a single main theme. It is designed to be the go-to resource for readers looking for comprehensive information on a particular subject.
Pillar content is usually several thousand words long, and is organized into sections and subsections with clear headlines and subheadings. It should also include internal links to other related articles on your website, as well as external links to high-quality sources.
Because pillar content is so comprehensive, it can be a little daunting to write. But if you’re up for the challenge, the rewards can be great. Not only will you be providing your readers with valuable information, but you’ll also be giving your website a major boost in the search engines.
Here are some tips for optimizing your pillar content for SEO:
1. Do your keyword research
Before you start writing, take some time to do your keyword research. Use keyword tools like Google Keyword Planner and semrush.com to find key phrases that are relevant to your topic and have decent search volume. Make sure to target both broad and long-tail keywords.
2. Create a catchy headline
Your headline is the first thing that people will see when they find your article in the search results, so make sure it’s something that will grab their attention and make them want to click through. A good headline should be clear, concise, and descriptive of what the article is about. Don’t try to stuff too many keywords into your headline— just focus on making it catchy and interesting.
3. Optimize your meta tags
Once you have a headline, you can start optimizi
What are the Best Practices for Creating Pillar Content?
Pillar content is a comprehensive, in-depth piece of content that covers everything there is to know about a given subject.
Think of it as the go-to guide for your given topic. It’s the authoritative resource that people will look to when they want to learn more about what you do or sell.
Pillar content is also known as cornerstone content.
Creating comprehensive, thoroughly researched pillar content should be one of your top priorities when it comes to SEO. Not only will it help you rank for valuable keywords, but it will also establish you as an expert in your industry and build trust with your audience.
Here are some best practices for creating pillar content:
1. Do your research – Thoroughly research your topic before you start writing. Look for existing pillar articles and see how you can improve upon them.
2. Make it comprehensive – Address all the key points related to your topic. Leave no stone unturned.
3. Use visuals – People love visuals, so break up your text with images, infographics, charts, and videos whenever possible.
4. Optimize for SEO – Use keyword research to identify the best keywords to target and make sure to include them throughout your article (in the title, headings, meta descriptions, etc.)
5. Promote your article – Once you’ve published your article, make sure to promote it through social media and other channels so people actually see it!
How often should Pillar Content be updated?
Pillar content is a type of content that is designed to be evergreen and provide value to readers over time. This means that it should be regularly updated to ensure that it remains relevant and accurate. Depending on the topic, pillar content can be updated monthly, quarterly, or annually.
Examples of Pillar Content
Pillar content is a fundamental piece of information on your website that everything else is based on. It’s designed to be comprehensive, evergreen (meaning it doesn’t go out of date), and engaging so that people will want to read it and share it.
A great example of pillar content is this piece from HubSpot on inbound marketing. It’s over 4,000 words long, but it covers everything someone would need to know about inbound marketing if they were just starting out. It’s also updated regularly to keep the information fresh.
Another example is this piece from Copyblogger on copywriting. It’s a masterpiece of content marketing that walks you through the basics of copywriting step-by-step. Again, it’s evergreen content that will always be relevant, making it perfect pillar material.