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Audi integrates ChatGPT to enhance voice control in current and future car models

Audi is transforming in-car technology with the integration of ChatGPT, enhancing voice control in models from 2021 onwards.

Short Summary:

  • ChatGPT integration into Audi models starts in July.
  • Available in models produced since 2021 and new models like the Q6 e-tron.
  • Improves voice control for functions like navigation, AC, and general queries.

Audi is making significant strides in automotive technology by integrating ChatGPT, an advanced AI chatbot, into its vehicles. Starting in July, around two million Audi models manufactured since 2021 will benefit from this innovation. This marks a new chapter in Audi’s commitment to enhancing driver experience through advanced technology.

Marcus Keith, Vice President of Interior, Infotainment, and Connectivity Development at Audi, stated,

“With the seamless integration of ChatGPT into our voice control, we are combining the strengths of both applications. Our customers will now benefit from simple and secure access to AI-based knowledge, marking the next step towards a best-in-class in-cabin experience in Audi vehicles.”

Indeed, this integration promises to make driving a more intuitive and safer experience. Drivers can interact with their cars using natural language to perform tasks like adjusting the air conditioning, navigating to a destination, or checking the weather. This allows drivers to keep their eyes on the road, enhancing safety.

This technological leap is powered by Microsoft Azure OpenAI Service which ensures that responses are swift and accurate. The AI-driven voice control system, Cerence Chat Pro, will be a key feature in new Audi models like the Q6 e-tron, and future vehicles with the E3 1.2 electronics architecture. Owners of these vehicles can invoke the assistant by saying “Hey Audi” or using a push-to-talk button on the steering wheel.

The AI integration does not just stop at vehicle control. Audi users can ask general knowledge questions, making the ride more informed and engaging. Christian Mentz, Chief Revenue Officer at Cerence, commented,

“Cerence Chat Pro will enhance the Audi in-car assistant with an unmatched level of intelligence, enhancing safety, comfort and productivity on the road.”

Privacy remains a priority for Audi. All questions and answers processed by the system are deleted after processing, ensuring customer data remains secure. Moreover, future updates might allow users to ask more specific questions about their vehicles, such as inquiries about tire pressure.

Besides enhancing the driver experience, Audi is also leveraging AI to optimize its business processes, from design to production. The company uses AI for quality control tasks such as checking spot welds and detecting cracks during manufacturing. These steps highlight Audi’s commitment to embracing digital transformation across its operations.

Audi isn’t the only car manufacturer harnessing AI to improve user experience. In 2023, Mercedes-Benz announced a ChatGPT beta program for vehicles equipped with the Mercedes-Benz User Experience (MBUX) infotainment system. Similarly, the 2025 Volkswagen Golf GTI will feature ChatGPT, primarily to enhance its voice-recognition system.

This wave of AI integration across car brands underscores the importance of adopting advanced technologies to meet customer expectations for smarter, more intuitive vehicles. For Audi drivers, the future promises a seamlessly connected and intelligent driving experience.

As we witness the auto industry’s tech evolution, one can’t help but anticipate what lies ahead. Companies like Audi are setting the pace for the next generation of automobiles where AI takes center stage. AI’s role in enhancing driver safety, comfort, and convenience highlights its transformative potential. Future of AI Writing in automotive journalism similarly promises deeper, more insightful coverage of these technological advancements.

For more updates on AI-driven innovations in the automotive world, stay tuned to, where we continue to explore the AI Ethics, Pros and Cons of AI Writing, and other facets of Artificial Intelligence for Writing.