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What is Conversion Rate: Definition, Formula, and How to Improve It

What is Conversion Rate: Definition, Formula, and How to Improve It

Knowing the Conversion Rate is important for every eCommerce business that wants to succeed. This important conversion metric checks how well your marketing plan works, letting you measure conversion results. This article will explain what Conversion Rate means, show you how to calculate it, and give practical advice for improving conversion rates. Whether you're experienced…

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What is PPC (Pay-Per-Click): Model, Benefits, and How to Create Effective Ads

What is PPC (Pay-Per-Click): Model, Benefits, and How to Create Effective Ads

Use PPC marketing to greatly improve your online advertising efforts. Pay-per-click, a powerful advertising model employed by platforms like Google Ads and Facebook, allows businesses to drive targeted traffic instantly. In this article, you'll learn about PPC, its advantages, and useful advice for making ads that get results. Whether you're new to online advertising or…

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What is CTR (Click-Through Rate): Definition, Benchmarks, and How to Improve It

What is CTR (Click-Through Rate): Definition, Benchmarks, and How to Improve It

Improving your digital marketing begins with knowing your click-through rate (CTR). This essential metric bridges the gap between your calls to action and the conversion funnel, directly influencing your success in organic search results and Google Ads. In this article, we will explain CTR, look at typical standards in the industry, and provide practical methods…

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What is Domain Authority (DA): Definition, How It

What is Domain Authority (DA): Definition, How It’s Calculated, and How to Improve It

Knowing Domain Authority (DA) is important for anyone who wants to improve their website's presence on search engines. Developed by Moz, this ranking score reflects your site's potential to rank higher on Google based on various factors, including backlink data. In this article, we'll explain what Domain Authority is, discuss how it's measured, and give…

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What is SEO (Search Engine Optimization): Definition, Techniques, and Best Practices

What is SEO (Search Engine Optimization): Definition, Techniques, and Best Practices

Improve your website's performance with effective search engine optimization (SEO). This important approach involves creating content that is both useful and credible to draw visitors and increase website traffic. In this article, we'll explain what SEO is, look at important methods, and share tips to improve your web content for greater visibility. Find out how…

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