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Backlink in SEO – What is it?

Backlinks play a vital role as connectors between websites, significantly influencing search engine rankings and driving traffic from one site to another. As a digital marketer, it is essential to understand the importance of backlinks, the different types available, and their impact on your site's authority. This article explores the mechanics of backlinks, effective strategies…

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Schema Markup in SEO – What is it?

This article explores schema markup, detailing what it is, its importance for SEO, and how it functions. It covers the various types of schema markup and their practical applications, along with significant benefits such as enhanced search engine visibility and an improved user experience. The article concludes by discussing how schema markup can effectively optimize…

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